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Why Marketing Your Home Matters

Why Marketing Your Home Matters

Dippy has years of marketing experience, she understands not only what it takes to sell a home but how to beat the market. She has a proven system and personally designs each home’s marketing plan for maximum exposure. She also makes every effort to keep her clients informed along the way to ensure their confidence and comfortability with the process. Once you meet her you will truly experience the difference.

Her marketing experience comes from a background of navigating the real estate markets in the Santa Clarita Valley and the United Kingdom. She is able to bring this knowledge to each client’s case as they seek to buy or sell a home.

  1. Preparation
  2. You can only make one first impression. Dippy ensures that you will make the right one; being an accredited home stager she has the tools to ensure your home is shown at its best and never lets one of her homes come on the market until it is prepared.

    • Once you hire Dippy she will personally go through your home with you and make a detailed comprehensive plan of action using her marketing, staging and real estate knowledge.
    • If you would like further assistance she can bring in her team of designers, stagers, declutters, for additional help
    • If you need further assistance Dippy works closely with decluttering and storage companies in the area
    • Dippy will ensure before your home hits the market it will appeal to your target buyer audience!

  3. Agents
  4. It is important all the other Realtors in the area know your home is on the market so they can tell their clients; Dippy has a huge network of realtors she reaches out to in SCV and beyond.

    • Working with Dilbeck Real Estate with over 750 realtors in 14 office across northern LA
    • Dippy is a member of the local MLS, the California Association of Realtors and the National Association of Realtors
    • Dippy sits on the Board of the Advisory Group, with 300 real estate agent across 36 different brokerages, it is the largest independent networking group in SCV
    • A member of the Complete Marketing Advantage group comprising of the best realtors in SCV, and yes the ones in the Movie Theater

  5. Internet Marketing
  6. 92% of home buyers start their search on-line; Dippy understands this and has devised a comprehensive online marketing system to ensure that the home that she is selling is exposed to the maximum number of buyers.

    • Dippy will ensure your home is in a premium position on all the major and popular real estate websites
    • Dippy has a targeted digital ad campaign using virtual tours, video and 3D interactive design tours where applicable
    • Dippy sits on the Board of the Advisory Group, with 300 real estate agent across 36 different brokerages, it is the largest independent networking group in SCV
    • Targeted ad campaigns on social media
    • Listed in the MLS from day one so that you have maximum exposure
    • Use SEO tactics to ensure your home’s personal website gets maximum exposure

  7. Print Media
  8. Using print advertising is one of the most expensive forms of advertising but it really does work. Dippy has a very strong background in marketing, she knows what works and personally crafts each campaign specifically around the home she is selling

    • 72,000 Dippy Digest Magazines sent out across Santa Clarita Valley
    • 55,000 Postcards sent Bi-monthly across SCV
    • Advertisements in the LA Times, the Acorn and The Elite Magazine of SCV
    • Strategic targeted mailer ad campaigns
    • Listed in the MLS from day one so that you have maximum exposure
    • High quality fliers and mailers

  9. International Marketing
  10. 6% of homes sell to International Buyers. There is a specific niche of homes that benefit from international marketing. Dippy has Real Estate Experience spanning 3 continents, she know how to reach buyers across the globe and is well versed in international real estate.

    • An exclusive affiliate of Christies International Real Estate in Santa Clarita Valley. Dippy will be able to promote your home to the elite in the US and across the globe.
    • Dippy will be able to promote qualifying properties on Luxury Portfolio
    • Affiliated with Leading Real Estate Companies of the World so Dippy will be able to reach a global community or real estate brokers
    • Dippy will enter you home in the international MLS so it get promoted across the world
    • Being a marketing genius she will devise a strategic multi lingual plan with adverts in relative international publications
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